In the Ennepe-Ruhr district, family-friendliness includes the ability to balance work and caregiving. Through the “work-care-live” campaign, the district supports employees who care for or provide support to family members, as well as companies and government agencies that wish to create reliable conditions to facilitate this. This regional initiative connects companies with local counseling and support services and raises awareness of the challenges faced by employees who are caregivers. The goal is to develop practical work-life balance solutions and embed them permanently within the participating organizations.